Organizations are now starting to say, “Hey, communities aren’t a tool. They’re part of our strategic footprint, part of our customer and partner relations” and are giving them the strategic and operational attention they require to succeed.
Archives for January 2014
The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve. While few would disagree with this statement, we have the data to back it up! In September, Oracle, Leader Networks and Social Media Today started sharing the findings of a two-part study on social business. This study examined the perspectives of of 925 Marketing and IT leaders from over 500 organizations around the world in the spring of 2013, gathering insights from over 20 industries and 52 countries. And now, after hours of number crunching and analysis, are able to share Part II of the research; Socially Driven Collaboration.
By Peter Ward and Vanessa DiMauro There’s a cringe-worthy trend emerging around how online community ROI is being articulated which…