Sorry, the party’s over. The days of social media celebration are gone. It’s not as if a random collection of “Likes” and “followers” had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar of social media promises.
It’s time to sober up and put the kids to work. Business executives, in the parent role, have arrived on the scene and are calling for more focus on business goals and authentic measures of success. The caretakers are taking a hard line as social business enters young adulthood. So how do the kids win the trust of those parents in the executive suite? Where is the Kevin Bacon for this social media “Footloose” story? Learning to think critically about business concerns and addressing the needs of the business execs is the burning question for today.