What is the difference between a social media manager and a community manager?
Archives for September 2012
B2B online communities serve their host organizations by offering key business constituencies – customers, partners, suppliers … even other firms in the same industry — a private, gated virtual space where business information can be safely shared with other decision-makers. Most business-to-business companies depend on building relationships with their customers to create sustainable returns and a foundation for long-term growth. Customer satisfaction is essential to generating repeat business, and online communities help B2B companies learn about and respond to current and future customer needs – the key to customer satisfaction.