Online communities which enable learning and draw directly from peer-peer experiences are by definition a success.
Archives for 2012
Striking the right balance of content and conversation is an elusive but necessary combination for success. When developing the content…
A funny but accurate recipe for social media soup
Social customer service has received mixed reviews – there are many active and thriving online channels offering to support customers,…
I wrote the article to raise awareness of private social networks from a leadership perspective and provide an opportunity to…
Participating organizations will gain new insights into their social business activities and risks.
What is the difference between a social media manager and a community manager?
B2B online communities serve their host organizations by offering key business constituencies – customers, partners, suppliers … even other firms in the same industry — a private, gated virtual space where business information can be safely shared with other decision-makers. Most business-to-business companies depend on building relationships with their customers to create sustainable returns and a foundation for long-term growth. Customer satisfaction is essential to generating repeat business, and online communities help B2B companies learn about and respond to current and future customer needs – the key to customer satisfaction.
$1.2 Billion for a social network platform – yowza!