Closing an online community should not be undertaken lightly. It can send a strong — but wrong — message about your business and brand to members. Keep in mind your community’s membership may include your customers, clients, brand influencers and media contacts. Closing an online community can have far-reaching ripple effects on your brand and company reputation. So approach the decision cautiously, keeping member perceptions and the brand uppermost in mind. Here are some tips and advice:
Archives for May 2011
I have been thinking a lot about shopping lately. Granted it’s time for a new spring wardrobe, but more importantly,…
The B2B online community manager role requires many communication skills, a willingness to be a master-servant to both the customers and the organization. They are often a sole practitioner — B2B online communities are typically understaffed, so their success depends upon their ability to make and sustain connections within the community and the organization. An ability to get online and check on how things are going while on the road, before breakfast, after dinner and in the middle of the night is also a plus.