As social is an emerging trend, many have put down their soapboxes to talk about online communities. Consequently, there is some good (and lots of just OK) advice “out there” on building online customer communities — yielding a great deal of information to sort through and parse. While theory is interesting, there is a practical side to us all – especially when endeavoring to act. And, human nature craves rules; rules to be examined, adapted and applied. Having built award-winning online communities for 20 years, I am boiling my journey down to a simple set of 10 implementable actions for online community best practice in hopes that it accelerates your community successes.
Archives for March 2011
Social media has finally broken through the “party-girl ceiling” and entered a new, higher level of utility. While some proponents are still mired in work-a-day water-cooler banter, the leading edge has moved on to the creation of content that directly influences how professionals think.
In our just-released Second Annual New Symbiosis Of Professional Networks research study, Don Bulmer and I discovered online communities are emerging as hubs for essential professional knowledge exchange. In some ways, they hearken back to the thought leadership salons of yesteryear – think of the Lyceum or the Bloomsbury Group. Today, however, one could argue the sheer numbers and global scope of online communities may result in concepts that are both better tested and more thoroughly developed than before.
Guest Blog Post Congratulations on launching your B2B community! If you’re like most organizations that have made this strategic decision,…
I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making.
The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR. We have also benefited greatly from the analysis of my colleague at SAP and senior fellow at SNCR, Peter Auditore.
In the first study we focused on professionals’ use of social media—and it all comes back to the strength of the relationship. Human relationships and peer-to-peer decision-making are inherently interrelated. Professional networks facilitate vast interactions, connections, and networks of people by enabling collaboration anywhere and at any time.
To succeed, professionals need to collaborate. It’s always been this way — especially for professional services practitioners. The rise of the consulting firm — groups of professionals in the same place, groups of subject matter experts working for the same firm in many different places — has been driven, in part, by the necessity for collaboration.
We live in a society driven by immediate gratification. “I want.” “I need.” The growth of socially-oriented businesses has exacerbated…
Moderating online communities for a professional membership is as much an art as it is a science. And, as with…