Spammers and overt sales people peddling low-end transactions — “buy my thing” — are a plague that has overrun LinkedIn…
Archives for July 2010
“It’s the antenna, stupid!”
Well, sure it is. But Apple’s (AAPL) handling of this product problem in the new world of social media and social commerce is worth considering in detail. Here’s the key statistic:
During seven trading days, from the Friday (July 9th) prior to Consumer Reports’ confirmation of the antenna problem and the “Not Recommended” review (Monday July 12) through Monday, July 19th, AAPL stock dropped around $15 per share. With a little over 900M shares outstanding, this means AAPL lost $12 BILLION in market capitalization — a 5% decline. For comparison, the DJII and NASDAQ indexes for same period were essentially flat.
Hurray! We are reaching a point in the evolution of social media where clear definitions are starting to emerge in support of our practice. I have often blogged about the differences within online community building – how there are different types of communities and each unique flavor deserves its own strategy and operational plan in order to succeed. In other words, not all online communities are alike and shouldn’t be treated as such.