Kids matter and the work that the Make-A-Wish Foundation does to help kids in need is out of this world. As a working mom and a social media practitioner, it is a joy to participate in the annual Age Of Conversation collaborative book. For the past three years, Drew McLellan and Gavin Heaton gather scores of volunteer writers – notable people in social media and marketing – to write a brief section about the impact of social media on business and society. It is kind of like a blog carnival in book format and it offers an amazing snapshot of best thinking on social media.
The book is broken into a number of sections:
- At the coalface
- Conversational branding
- Influence
- Getting to work
- Corporate conversations
- Measurement
- In the boardroom
- Pitching social media
- Innovation and execution
- Identities, friends and trusted strangers
This third book in the Age of Conversation series is crowdsourced, bringing together hundreds of authors from across the world. The diverse perspectives and innovative approaches reflects the global, changing nature of business today. All proceeds are donated to the Make-A-Wish Foundation and soon you can buy the book on the Age of Conversation website or Amazon.
Here is a list of the authors who have donated their time to participate…
Thank you for reading Building Online Communities for Business by Leader Networks. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
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